Afro Pride® is a brand of AHK Naturals®a South African-based company founded in 2008. We are a black woman-led company who specializes in hair care products which deliver for the diverse textures of African hair with manageability, moisturising and restorative properties all while encouraging and maintaining its healthy condition. Afro Pride® Products were introduced to South African households back in 2016. Our products are Sulfate Free, Paraben Free, Petrochemical Free, Artificial Colorant Free. With so many products in the market, choosing your hair maintenance system can be a difficult task; Afro Pride has made this easier by packaging all the goodness that your Afro and all dry to very dry hair needs for a total hair moisturizing and maintenance regime. This total hair care system delivers moisture, manageability and restorative properties all while encouraging and maintaining its healthy condition for the diverse textures of African hair.