1. Overview

“AP” means AHK Naturals (Pty) LTD T/A Afro Pride SA, including “AP” hair care products and not excluding any AP products to be launched up to and including the date of 2050, registration number 2019/009958/07 a private company registered as such in accordance with the laws of South Africa.

Terms & conditions apply. By using this website you acknowledge that you have read and understood the terms and conditions of www.afropridesa.com and agree to abide by them. AP is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within this site. While the information contained within the site is periodically updated, no guarantee is given that the information provided is complete, and up-to-date. AP reserves the right to amend these terms and conditions when deemed necessary.

Wherever this website provides links to other websites, this should not be construed as constituting any relationship or endorsement of the linked third party, and reliance on all information provided by the external link is done so at your own risk. You agree that your use of this website is for lawful purposes only. You agree that you will not use this website for any unlawful purpose, including committing a criminal offence, gaining unauthorised access to other computer systems, or transmitting unlawful material.

2. Intellectual Property & Ownership

Intellectual property which means and includes but is not limited to, the trademarks (whether registered or not), know-how, copyright, patents and designs, service marks, trade names, logos, emblems, words, designs, graphics, and other written materials produced or owned by AP, symbols, slogans, domain names, video clips, software and URL’s of AP. The products contained within this website are protected by law. All content of the website www.afropridesa.com is the property of AP or licensed to AP. Unauthorised use/ distribution of AP’s intellectual property is strictly prohibited and constitutes unlawful behaviour in accordance with these terms and conditions and the laws of South Africa.

3. Product Availability & Promotions

Products displayed on the website are limited and subject to availability. AP reserves the right to change product specifications or remove products from their website at any time. The changes of products not limited to but including formula changes, packaging changes and product name changes will be displayed on the website. If products are out of stock the website will communicate this. If you have ordered a product that is out of stock, AP will inform you immediately.

AP products will only be delivered within the borders of South Africa.

Promotional items are available for a limited time only and are subject to availability. AP reserves the right to remove a promotion at any time. AP will not be held responsible for any typo or error found on www.afropridesa.com .

Resale of AP’s products without written permission is strictly prohibited. Any unauthorised person found to be reselling AP’s products will be prosecuted.

4. Online Shopping

These online shopping terms and conditions apply to all purchases made on www.afropridesa.com .

4.1. Upon successful signup, the first step of completing a purchase on AP’s website is by adding the items you wish to buy into your cart. You will then need to click the checkout button in your cart in order to purchase the required products.

4.2.Before you can complete the payment for your order on the online store it is required that you fill in your personal information. This information is not limited to but includes your name, delivery address and card details for payment.

– You can make a payment as a guest – (please note making a payment as a guest means that your personal details have to be filled in every time you make a purchase on our online site) – Please see Section 14.

– Or you can choose to register yourself on the website www.afropridesa.com in order to make online purchasing easier for the next order – (in future you only need to login to view order history and make purchases) – Please see Section 14.

When you register on AP’s website you will be asked to enter an email address and a password which will allow you to login to your account each time you visit the website www.afropridesa.com . Please keep your password private. AP will not be held responsible for any loss/misuse of your password. AP’s website allows you to make amendments to your registration details at your choosing.

4.3. Once your card details have been filled in and the payment successfully completed, you will be notified. An invoice will be sent with your delivery.

4.4. Only once AP has received full confirmation of your order will the order be officially processed.

If you have any questions about the online ordering process please do not hesitate to contact us on info@afropridesa.com.

5. Cancellations

AP reserves the right to cancel any orders with notice given to you. The full amount for the purchased items will be reimbursed.

You as a customer are entitled to cancel an order either fully or in part. Order cancellations received, prior to shipment and after payment will have no extra charge. The amount will be fully refunded. If shipment has occurred, courier fee will be deducted from the refund amount.

6. Pricing Policy

All of AP’s products displayed on the website will have their relevant prices displayed. Promotional prices may be subject to special conditions and competitions or events. All prices displayed on www.afropridesa.com are including a value added tax of 15 %. You will be charged the displayed prices when you purchase on the online shopping site. AP will not be held responsible for typo errors or inaccuracies.

7. Payment Options

The company used to handle the payments is called Yoco. Click the link below to read more on their payment options.


8. Delivery Fees

A standard delivery fee of R80 or R120.00 incl. value added tax of 15 %, will be charged for all orders that needs to be delivered.

9. Delivery Areas

AP delivers to any valid physical address in South Africa as well as selected African countries. AP does not deliver to any P.O Box addresses.

10. Delivery Times & Conditions

AP delivers from Monday to Friday within the times 09H00 to 17H00. They do not deliver over weekends or on any public holidays. Please ensure that somebody is available to sign for your parcel at the specified address within the above mentioned times. They will assume that the person signing off at the given address is authorised to do so. If nobody is there to receive the parcel, the driver will attempt to make contact with you to arrange delivery/collection. Should it be so required, AP reserves the right to charge you the extra delivery fee. If it so happens that the parcel is returned by the courier company to AP due to the incorrect address or nobody having received the parcel at specified address, the re-shipment fee will be charged to your account. AP regards the delivery as being complete when the parcel has been handed over and signed for.

For all main centre areas the delivery of your parcel will take 3-5 working days. For any regional or outlying areas the delivery of your parcel will take 7-10 working days.

If you have received a parcel that is damaged due to shipping or for any other shipping queries please contact someone at AP on 081 323 9121. Alternatively send them an email on info@afropridesa.com and they will get back to you as soon as possible.

11. Returns Policy

AP is willing to accept returned items within 14 days of item receipt by customer. For hygiene purposes they do not accept returns of any opened or used products and expect items to be returned in pristine condition for a full refund. To apply for a refund contact them either by telephone on 081 323 9121 or by email on info@afropridesa.com.

Once they have received the returned item and approved the return you will be refunded within 7-10 business days. The same credit card, or bank account that was used to pay for the item will be credited with the full amount of the returned item. AP will contact you once the refund has been processed. Please note the courier fees charged to the customer for sending the original parcel will not be refunded by AP. The return courier fee will be the responsibility of the client.

It is strongly advised that AP’s customers use their products as directed on the packaging. However if in the highly unlikely case an intolerance occurs in response to one of the products, please stop using the item immediately. As AP is all about keeping customers satisfied you can contact the skincare specialist on info@afropridesa.com with your concern provided it is within 14 days of receipt. The skincare specialist will decide whether the product has caused an intolerance and if approved you can return the item for a full refund following the return procedure illustrated above.

12. Complaints

If you happen to have any complaints about the quality of the product/s you have purchased from AP, please do not hesitate to contact them on info@afropridesa.com.

13. Security

Any unlawful behaviour on the website, or attempted access to an unauthorised page on the website will lead to prosecution.

A user’s personal login email and password will not be used or shared with any third party, it is for their personal use only.

AP does not have access to any user’s credit card details. These credit card details are only accessible by the banking partner of AP. AP ensures that all necessary precautions and security measures have been taken with regard to the safety and security of credit card payments in adherence to the Electronic Communications and Transactions Act of 2002. Please see Section 7 for payment information.

14. Privacy Policy

AP requires the input of your personal details before you make a purchase on the website. Your personal details are filled in when you login as a guest or register on the website. They are also obtained when you fill in the contact page or sign up for the newsletter or a similar form of marketing. This personal information will not be sold, rented or disclosed to any third party outside of AP without your permission. Your information could be used for purposes of, not limited to but including, order follow ups, promotion advertising, non-personal web statistics, remarketing and identification verification for payment. You are able to unsubscribe to our newsletter at any point and you have the right to request that you do not receive direct marketing material from AP.

Be aware that your comments, once posted onto the AP website, become the property of AP, and will not be limited in any way in the use thereof. We do not hold responsibility for harm caused by your comments to a third party. If your comments are harmful or contain any abusive or defamatory language you shall be held liable.

Please be aware that if any government authorities demand information for investigation of illegal activities, this is beyond our control and we are obliged to provide them with what they require.

Please note some of your personal information such as delivery addresses, names and contact details will be passed on to the courier company for delivery purposes.

The website also automatically gathers your browsing information by means of cookies. Please see Section 15.

15. Cookies

A cookie is a term given to a text file that is stored by a web browser and given by a web server. These files do not reveal any personal information about a customer but merely indicate how they ‘browsed’ the AP website. Cookies are used by AP and a third party marketing team to indicate what a person’s product preferences are and which links on the website they clicked on the most for example. Cookies assist in gathering user statistics through web analytics to constantly improve user experience.

If you so choose, your web browser should give you the option to block some or all cookies.

It is advised that you do not block your cookies as these text files enable AP to give you personalised features and an improved online shopping experience.

16. Links

Any person that is linked to the AP website without the correct authorisation will be prosecuted.

AP does not necessarily agree with the content found on any links included on the AP website to third party websites as these websites are not owned by AP and are not AP’s responsibility.

17. Limitation of Liability

Please be aware that AP cannot be held liable for any typographical errors or inaccuracies found on the website at any time. AP cannot guarantee that at any one time their official website is free of any errors or omissions. AP cannot guarantee that the website will run without fault. AP will not be held liable, without limit, for any loss of income, damages or harm caused by the use of the website and its services. AP will not be held responsible for any loss, damages or harm incurred as a result of a third party website which has a link on AP’s website. Use of these are at your own risk.

18. Indemnification

We value your privacy and your protection and we will run our website in accordance with the Consumer Protection Act 68 of 2008, and the Electronic Communications and Transactions Act of 2002. AP assumes that the user will indemnify them from any claim of damage or harm that could have been caused as a result of the use of the website or any of its services.

19. Modifications to T&C’s

AP reserves the right to close down, temporarily or permanently the AP website, with or without notice.

AP reserves the right to make adjustments to these terms and conditions when they see fit and as they see fit. Registered customers will be notified of the changes. Please do not use the website if you are dissatisfied with any one of the adjusted terms and conditions.

For more information or for any queries regarding the terms and conditions of www.afropridesa.com, please phone 081 323 9121 or email info@afropridesa.com.